Designer Profile

Design Scale has dedicated this page to the regular feature of an Australian Designer Profile, where you will find out more information from the mouths of the designers themselves. Be sure to check back regularly to see who is on this profile, as we like to say at Design Scale – Whiskey Tango Sierra (Watch this space)!!!

Introducing the latest Designer Profile…..Muesli and Yoghurt

  • Please tell us about yourself and your company

    • My name is Katie and just over a year ago I was asked by a friend to manage, arrange and style her wedding reception and ceremony. Having worked for a florist for five years (although not so recently) I jumped at the chance. One of the bridesmaids loved the arrangements and bouquets so much that I was put in touch with her friend who was also getting married. From there I started to pick up the odd wedding arrangement orders and prepared some window displays for renown Melbourne stores.

    It is probably a good time to explain the business name! To be able to access the markets (and of course do one’s tax) I needed to register a business. Alas ‘Like a Fox’ was taken, so I went with the next best thing ‘Muesli and Yoghurt’. (refer to my facebook page and website for an extended summary).

  • How old is your design company?

    • Just over a year old

  • What does you company specialise in?

    • Specializes in floral design and room design.

  • Please name the top three things you use in your everyday life.

    • - Muesli and yoghurt

    - my bike

    - my phone

  • What is your favourite piece from your collection to date? Why?

    • A floral bouquet for a wedding at stones vineyard (along with the other table pieces) http://www.stewartleishman.com/weddings/a-wedding-at-stones-in-the-yarra-valley/

  • Do you have any words of wisdom for fellow young Australian Designers who are trying to get into the market?

    • Get involved with social media and make sure you have a killer website! It’s the face of your business and although people won’t admit it, we all judge a book by its cover.

  • Where can people find your designs?

    • www.muesliandyoghurt.com.au

  • What does Australian design mean to you?

    • Australian design is starting to get more coverage, thanks to a rise in media coverage (craft movements, Frankie being a leading magazine, design blogs) and increased use of social media. But maybe there is a need to make good design accessible in regional and remote areas – both providing opportunities to become a ‘designer’ and seeing good design firsthand (not just online! )

  • If you could design an iPhone App what would it be?

    • It might already exist, but the ability to take a photo of a business card and the app read all the relevant information, transposing it into your contacts.

  • What is currently playing in your CD player/iPod/iTunes?

    • Florence’s new album.

  • Is there a design event you look forward to every year? If so, what is it and why?

    • It’s not so much an event, but the delivery of Urbis, a design magazine every two months. I absolutely love the magazine and get lots of inspiration from them!!

  • What’s next for your design company?

    • I’m collaborating with a friend to release a publication sometime in the early half of the year. Also, I plan on making Muesli and Yoghurt the highest grossing business in August 2012 (ie I’m climbing Mount Kili and am pushing the fundraising from all angles http://kilimanjarochallenge3.gofundraise.com.au/page/katieevans

  • Describe your creative style in three words

    • Colourful, resourceful, fitting

    -Answered by Katie Evans, Muesli and Yoghurt

    Please be sure to check out the Muesli and Yoghurt website and facebook page.